Paid media
Stop paying for clicks that don’t teach you anything.
We structure campaigns around the offer, the audience and the action that matters. Every test should make the next budget decision clearer.
Scope, fee and delivery date agreed before any work begins.
Daily spend
Current setup
- Converting terms$6,000
- Zero-conversion terms$2,000
Fixes from the audit
0 of 3 onA clear starting point
Already spending on ads? Start with the audit.
What to share
Your website, ad platforms, approximate spend and the business outcome you need.
What we scope
An audit covering account structure, conversion measurement, lead quality and the landing page, followed by priorities.
What to clarify
The audit and ongoing management are separate scopes. Ad spend and third-party tools are agreed separately.
Send an inquiryClarify the briefReview a proposalApprove the work
How we think
Paid media only works when the page, the tracking and the follow-up agree with the ad. We tighten that whole path so spend moves toward evidence instead of noise.
Best for
- 01Businesses that need faster pipeline or ecommerce demand.
- 02Accounts spending money without clear learning.
- 03Teams that want sharper ads, tracking and landing pages.
The way we work
- 01
Audit the signal
We inspect campaigns, tracking, search terms, creative and landing pages before touching budget.
- 02
Rebuild around intent
Campaigns structured by audience, offer and buying stage, so each test has a reason.
- 03
Test, learn, reallocate
We watch the data, cut waste fast and move budget toward the combinations that convert.
What you get
- Account audit and conversion tracking review
- Campaign structure and launch plan
- Ad copy and creative angles
- Landing page recommendations
- Weekly performance readout with next actions
What changes
- Cleaner spend allocation
- Better conversion feedback loops
- Sharper offers and ad messaging
- Campaigns that show which offers and audiences deserve more budget
Inside the audit
Every search term earns its budget or loses it.
We read the search terms report line by line, then decide what to keep, cut, test or hand to SEO. The same review covers tracking, audiences and the landing page.
See the PPC Rescue Audit7 search terms · sorted by cost
| Search term | Match type | Impr. | Clicks | CTR | Avg. CPC | Cost | Conv. | Cost / conv. | Recommended action | |
|---|---|---|---|---|---|---|---|---|---|---|
| emergency plumber near mePhrase matchKeep and raise bid | Phrase | 1,940 | 164 | 8.45% | $12.00 | $1,968 | 19 | $103.58 | Keep and raise bid | |
| 24 hour plumberExact matchKeep and raise bid | Exact | 1,120 | 88 | 7.86% | $11.50 | $1,012 | 9 | $112.44 | Keep and raise bid | |
| water heater installation costPhrase matchTest a pricing page | Phrase | 1,480 | 71 | 4.80% | $9.61 | $682 | 2 | $341.00 | Test a pricing page | |
| how to fix a leaking faucetBroad matchMove to an SEO guide | Broad | 3,310 | 97 | 2.93% | $4.60 | $446 | 0 | — | Move to an SEO guide | |
| plumber salary per hourBroad matchAdd as negative | Broad | 1,260 | 58 | 4.60% | $6.40 | $371 | 0 | — | Add as negative | |
| clogged drain home remedyBroad matchMove to an SEO guide | Broad | 2,050 | 63 | 3.07% | $4.51 | $284 | 0 | — | Move to an SEO guide | |
| plumbing supply storeBroad matchAdd as negative | Broad | 1,390 | 49 | 3.53% | $5.41 | $265 | 0 | — | Add as negative | |
| Total · 7 terms | 12,550 | 590 | 4.70% | $8.52 | $5,028 | 30 | $167.60 |
Clicks are easy to buy. Useful attention takes strategy, measurement and a healthy impatience with wasted spend.
Service FAQ
Questions before we start.
Can you manage Google Ads and Meta Ads?
Yes. Google Ads, Meta Ads or both, depending on where your audience is active and how your offer is best discovered.
Do you fix tracking before launching campaigns?
Yes. Conversion tracking is part of the work, because budget decisions need clean signals from forms, calls, email clicks and landing pages.
What budget do we need?
It depends on the market, the offer and how fast you need to learn. We start by finding a budget that produces enough data to make useful decisions.
Start here
Tell us what you’re working on.
Tell us about your website and your goal. We’ll clarify the scope and send a proposal. Fees and delivery dates are agreed before any work begins.