PPC account audit
We inspect campaign structure, search terms, audiences, budget split and wasted spend, so you know what’s leaking.
PPC Rescue Audit
Lost with your PPC agency? Stop paying for confusion.
If spend keeps rising, leads stay weak and every report sounds like another excuse, you don’t need more dashboard screenshots. We audit your PPC account, tracking, offer and landing page to find why the money isn’t turning into profit.
Clear tracking. Real leads. No agency fog.
AGI Solutions
Sample findings
Audit report · Google Ads and GA4
PPC Rescue Audit
Account health
54/100
Needs work
Findings by severity13 total
- 1Critical
- 3High
- 5Medium
- 4Working
Key findings5 of 13
- CriticalPage views counted as conversionsBidding optimizes for visits instead of leads Tracking
- HighSearch terms with spend and zero conversions in 90 days$6,000 over 90 days on terms that never convert Search terms
- HighCalls from ads aren’t trackedAbout 17 calls a month never reach the account Tracking
- MediumLanding page doesn’t repeat the ad’s offerThe offer from the ad is missing above the fold Landing page
- WorkingBrand campaign efficientKeep it separate from generic terms Structure
First 30 daysFixes in order of cost
- Week 1Fix conversion tracking
- Week 2Add 14 negative keywords
- Week 3Match the page to the ad
- Week 4Re-baseline and report
Sample findings for illustration. Your report is built from your own account, tracking and pages.1 / 14
Before you inquire
Already spending on ads? Start with the audit.
What to share
Your website, ad platforms, approximate spend and the business outcome you need.
What we scope
An agreed audit covering account structure, conversion measurement, lead quality and the landing page, followed by priorities.
What to clarify
The audit and ongoing campaign management are separate scopes. Ad spend and third-party tools are agreed separately.
Pricing and delivery are quoted for the agreed scope. Sending an inquiry doesn’t start a paid engagement.
Send your inquiryClarify the briefReview a proposalApprove the work
Not running ads yet? Plan a campaign launch instead
About AGI Solutions
We fix PPC systems that stopped making sense.
AGI Solutions is a marketing agency focused on paid traffic, tracking, landing pages and conversion. We help owners who feel stuck with PPC understand what’s broken, what’s wasting money and what should happen next.
- Ad spend clarity
- Lead quality
- Profit-focused tests
01
You’re spending every month but can’t explain what’s actually working.
02
The agency report looks busy, but leads still feel random or low quality.
03
Tracking is unclear, so nobody knows which campaign deserves more budget.
04
The ad, the offer and the landing page don’t tell the same story.
Inside the audit
Every search term earns its budget or loses it.
We read the search terms line by line, then decide what to keep, cut, test or hand to SEO. The same review covers tracking, audiences and the landing page.
Get my PPC rescue audit
Search termsEmergency plumbing
Last 30 days
Sample report
7 search terms · sorted by cost
2 selected
| Search term | Match type | Impr. | Clicks | CTR | Avg. CPC | Cost | Conv. | Cost / conv. | Recommended action | |
|---|---|---|---|---|---|---|---|---|---|---|
| emergency plumber near mePhrase matchKeep and raise bid | Phrase | 1,940 | 164 | 8.45% | $12.00 | $1,968 | 19 | $103.58 | Keep and raise bid | |
| 24 hour plumberExact matchKeep and raise bid | Exact | 1,120 | 88 | 7.86% | $11.50 | $1,012 | 9 | $112.44 | Keep and raise bid | |
| water heater installation costPhrase matchTest a pricing page | Phrase | 1,480 | 71 | 4.80% | $9.61 | $682 | 2 | $341.00 | Test a pricing page | |
| how to fix a leaking faucetBroad matchMove to an SEO guide | Broad | 3,310 | 97 | 2.93% | $4.60 | $446 | 0 | — | Move to an SEO guide | |
| plumber salary per hourBroad matchAdd as negative | Broad | 1,260 | 58 | 4.60% | $6.40 | $371 | 0 | — | Add as negative | |
| clogged drain home remedyBroad matchMove to an SEO guide | Broad | 2,050 | 63 | 3.07% | $4.51 | $284 | 0 | — | Move to an SEO guide | |
| plumbing supply storeBroad matchAdd as negative | Broad | 1,390 | 49 | 3.53% | $5.41 | $265 | 0 | — | Add as negative | |
| Total · 7 terms | 12,550 | 590 | 4.70% | $8.52 | $5,028 | 30 | $167.60 |
Services we offer
What we look at when PPC isn’t paying you back.
Tracking and lead quality
We check forms, calls, pixels, GA4 events and conversion settings, so campaigns optimize toward real business signals.
Landing page conversion
We review the page after the click: offer clarity, trust, mobile experience, call-to-action placement and message match.
Campaign rebuild and testing
We rebuild around intent, offers and profit signals, then test what deserves budget instead of guessing.
You should know exactly why PPC is winning or losing.
The audit gives you a plain-English read on what’s happening: where the waste is, which tracking can’t be trusted, which offers need work and what we’d fix first.
What you get
- Find where the ad spend is going
- Separate real leads from noisy conversions
- Review the offer and the landing page
- Map the first 30-day rescue plan
Process
From inquiry to rescue plan.
- 01
Share the context
Your website, ad platforms, approximate spend and the outcome you need.
- 02
Agree the scope
Account structure, measurement, lead quality and landing page, with fee and date in writing.
- 03
Audit
We review the account, tracking and pages, and rank what’s broken by cost.
- 04
Rescue plan
A plain-English report with priorities and a 30-day plan. Ongoing management is optional and separate.
PPC rescue form
Tell us where PPC feels unclear.
Send the basics from this page. We’ll review the account, the tracking signals and the landing page before suggesting the first fix.
- Ad account and spend context
- Tracking and lead quality symptoms
- Landing page or offer concerns
info@theagisolutions.com