Website · Conversion UX · Content
StayEng: a clearer enrollment path for parents
A mobile-first site for live, one-to-one online English lessons for children aged 4–15, built around the questions parents ask before booking a trial.
Overview
- Sector
- EdTech · Online learning
- Engagement
- Website · Conversion UX · Content
- Timeline
- Design, build and growth support
The challenge
Parents needed the value, the teaching model and the next step without digging through a long sales page.
- Explain the learning format without long sales copy.
- Show curriculum and progress proof early.
- Make booking a trial easy on a phone.
- Give the team a platform it can keep updating.
Strategy
How we approached it.
- 01
Parent journey
The page follows the questions parents ask before booking an assessment or a trial lesson.
- 02
Trust and proof
One-to-one teaching, progress tracking, level assessment and curriculum sources, shown early.
- 03
Mobile UX
Less friction on small screens, with the main booking action always in reach.
- 04
Launch support
Built and tested, with a content structure the team can update.
The parent’s decision
Answer the question, show the proof, offer the trial.
The page follows the order parents think in: what their child will do, why it works, and how to try it for free.
The lesson section: a live one-to-one video lesson with a teacher holding up a picture card, then tiles for visuals, stories and games. A button to book a free trial lesson stays at the bottom of the screen.
Illustrative phone view. The page answers each question in the order parents ask it.
Deliverables
Every output had a job.
Clarify the offer, create demand, remove friction or make performance easier to measure.
Website
- Responsive page system
- Mobile QA
- Performance setup
Enrollment UX
- Parent decision journey
- Assessment and trial CTAs
- Objection handling
Content
- Clear value proposition
- Curriculum proof
- Parent-focused copy
- A live, mobile-first site built around the parent’s decision.
- The free trial lesson kept within easy reach on phones.
- Teaching model and curriculum sources shown above the fold.
Start here
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